This is a self initiated projects. This is not live. Brand identity design for an up-and-coming start-up based in Seattle that develops custom made mattresses, called “Somnum” Latin word meaning sleep.
Simple, animated, responsive logo design that incorporates the mattress icon in the letter ‘M’s. The effect that the logo can stretch like a yawn, is appropriate concept - tying in with the idea of different sized mattresses made to fit specific sleep needs.
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