Brief
Design pitch for The Russian Premier League. The Russian national team and club level football fans developed a poor reputation around Europe during the World Cup and European Championships.
Concept
The United League. The graphic devise and brand strategy is to illustrate the unity and unite Russian football using a cross hatch. The fabric of football is the football fans.
Credit to Peter Snell
My role was Senior Designer, in conjunction with Peter Snell in collaboration with the design team at Landor Associates.
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