Brief
A digitally lead campaign that captures the match day emotion and feeling of supporters. We focused specifically on superstitious behaviour to reflect what it means to be an Evertonian. Conceive an entirely new campaign to promote 2014.15 season tickets. usage to include application and fulfilment packs, direct mail, digital, outdoor and ambient.
A digitally lead campaign that captures the match day emotion and feeling of supporters. We focused specifically on superstitious behaviour to reflect what it means to be an Evertonian. Conceive an entirely new campaign to promote 2014.15 season tickets. usage to include application and fulfilment packs, direct mail, digital, outdoor and ambient.
Concept
‘We Go The Game.’ simple effective approach to get bums on seats.
‘We Go The Game.’ simple effective approach to get bums on seats.
Award
- Winner - Best Premier League Marketing campaign
- Winner - Best Premier League Marketing campaign
Credit
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
Make It Everton
Brief
Conceive an entirely new campaign to promote 2013.14 season tickets. usage to include application and fulfilment packs, direct mail, digital, outdoor and ambient.
Conceive an entirely new campaign to promote 2013.14 season tickets. usage to include application and fulfilment packs, direct mail, digital, outdoor and ambient.
Solution
The creative concepts for the 2013/14 Season Ticket campaign asserted the following: The fans, the staff, the players, all ‘Make’ it Everton. The word ‘Make’ allowed the campaign to have creative freedom, therefore at different points of the campaign, an alternative ‘Make’ was used to suit the message.
The creative concepts for the 2013/14 Season Ticket campaign asserted the following: The fans, the staff, the players, all ‘Make’ it Everton. The word ‘Make’ allowed the campaign to have creative freedom, therefore at different points of the campaign, an alternative ‘Make’ was used to suit the message.
The ‘make’ campaign will also feature in various different aspects of the business including; Press/PR – Make their day, Retail (kitbag) at Christmas – e.g. Make it yours, Make it personal: Everton in the Community – Make a difference, Soccer Schools –Make a friend, Generic campaign message - Make the Season / Make it Everton, Early Bird period offering - Make it cheaper, Direct Debit payment options – Make it easy, Everton MasterCard - Make it simple, 12/13 STH guarantee their seat - Make sure, MTP upgrading to STH (choose your seat) - Make your move
The hand-generated text and the vernacular language, positioned with emotive images of player and fan celebration shots with graffiti styled font overlay, proved to be a strong execution. Each image was tailored to the marketing message, which allowed freedom in the campaign.
Involvement
Art Direction, Project Management, Photographic retouch, Design, Typography and Artwork.
Date: 2013 / Client: Everton / Role: Art Direction and Design
Art Direction, Project Management, Photographic retouch, Design, Typography and Artwork.
Date: 2013 / Client: Everton / Role: Art Direction and Design
Award
- Winner - Best Premier League Marketing campaign
- Winner - Best Premier League Marketing campaign
Credit
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
Stand Together
Brief
Conceive an entirely new campaign to promote 2012.13 season tickets. usage to include application and fulfilment packs, direct mail, digital, outdoor and ambient.
Credit
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
Photography -
Anthony McArdle
Anthony McArdle
Share the belief
Brief
Conceive an entirely new campaign to promote 2010.11 season tickets.
Conceive an entirely new campaign to promote 2010.11 season tickets.
Solution
Images were made up of fans’ photographs sent in throughout the campaign.
Images were made up of fans’ photographs sent in throughout the campaign.
Award
- Winner - Best Premier League Marketing campaign
- Winner - Best Premier League Marketing campaign
Credit
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
Foreverton Membership
Brief
To create a campaign based around a membership scheme for priority ticketing for loyal fans who don’t have a season ticket
To create a campaign based around a membership scheme for priority ticketing for loyal fans who don’t have a season ticket
Solution
The Season Ticket and Kit launch campaigns are based around loyalty and commitment. The 2014/15 Foreverton Official Membership scheme follows on from this concept. Fans live Everton. Members live for Everton.
The Season Ticket and Kit launch campaigns are based around loyalty and commitment. The 2014/15 Foreverton Official Membership scheme follows on from this concept. Fans live Everton. Members live for Everton.
Involvement
Art Direction, Design and Typography.
Art Direction, Design and Typography.
Credit
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
My role was Senior Designer, produced in collaboration with the design team at Everton Marketing Department.
